Thinking in Services design Tom Holert

Tom Holert

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Thinking in Services design Tom HolertWe think we know services not a day goes by without using them until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been designed, the qualities of their designs are more important than ever, given how much more we depend on them. more Thus the need for deepening our understanding of what services are, what they can be, and why they fail often in unexpected ways. Majid Iqbal