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B Brand. Balance. #46 Pantone printing an act that ends withThe rich and colorful history of Pantone dates back to 1963, when the young Lawrence Herbert created the Pantone Matching System (PMS) after buying out a small commercial printing company in New Jersey, USA. moreBy assigning a number to each color, anyone could achieve accurate and consistently repeatable color results, and this system catapulted Pantone into becoming the standard language for color communication for color critical industries. While