B Brand. Balance. #53 Muji philosophy more Writing in French rendered

more Writing in French rendered into English by renowned translator Richard Pevear

layering narratives to reveal the thorny but nourishing relationship between art and life

die als öffentlicher Standort den Umraum miteinbezieht

das Blei hat ausgedient

resource-saving technical solutions to meet the changing climatic conditions and the energy standards they demand without really questioning customary notions of comfort

B Brand. Balance. #53 Muji philosophy more Writing in French renderedIntended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means no brand quality goods. Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.