New Year branding How to Save the World

How to Save the World for Free

Features images of / stories from: Maciek K

and tastemakers defining today’s zeitgeist

“the expensive”

Ingo Maurer

New Year branding How to Save the WorldLanzarote on New Years Day: Henning is cycling up the steep path to Fems. As he struggles against the wind and the gradient he takes stock of his life. He has a job, a wife, two childrenyet hardly recognizes himself anymore. Panic attacks have been pouncing on him like demons. When he finally reaches more the pass in utter exhaustion, a mysterious coincidence unveils a repressed yet vivid memory, plunging him back into childhood and the traumatic