Radar – Retail Issue #2 PSLRADAR Ikea and Zara

Ikea and Zara

At a time when online and offline increasingly merge

and with thought leaders and innovative approaches being adopted in the sports industry

In this issue we have taken a look at the new car brand quickly bringing practical electro-mobility to the mass market: the e-GO Mobile AG

blank box (to fill in your current location) and “Parasol Island”

Radar – Retail Issue #2 PSLRADAR Ikea and ZaraAs POS and commercial communications experts, we at Parasol Island witness the rapid evolution creating huge challenges for retailers in the digital age. At a time when online and offline increasingly merge, its the stationary retail sector that must constantly reinvent itself to meet customers requirements.