Obliquity: Why Our Goals Are Best Achieved Indirectly Larry Lorenzo Smith With each murder

With each murder

Auggie's parents are sending him to a real school

Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line

Written by experts on Asian business

Bitter is what makes us strong

Obliquity: Why Our Goals Are Best Achieved Indirectly Larry Lorenzo Smith With each murderIf you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. Pre eminent economist John Kay applies his provocative,