Hegarty on Advertising : Turning Intelligence into Magic Todd Webb The autobiographical Ham on Rye

The autobiographical Ham on Rye is widely considered his finest novel

It is a must-have for anyone who loves fashion

in it you will find advice

New York Times BestsellerFollowing the success of Lean In and Why Women Should Rule the World

In a never-before-published-work from the author of The Pursuit of God

Hegarty on Advertising : Turning Intelligence into Magic Todd Webb The autobiographical Ham on RyeA look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players. What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the worlds leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as