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Ethics and Hidden Greed: Your Defense Against Unethical Strategies and Violations of Trust Gregory G. Colomb the text incorporates coverage ofTrust. Loyalty. Friendship. These were once the building blocks of good business relationships. Today, its becoming increasingly difficult to know whom to trust. How do we protect ourselves and our business interests from the unethical behaviours of others? Why doesnt intuition serve as the best guide for detecting unethical strategies? Concern about falling victim to the tactics of unethical strategies is widespread. The authors connect time honoured