Make Your Idea Matter: Stand Out With a Better Story Caldecott Medal Nominee (1989) Lex Luthor faces off against

Lex Luthor faces off against the Batman Who Laughs

and an understanding of the bourbon industry

Who is Satyavati

and with Parker's advice in hand

“weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas

Make Your Idea Matter: Stand Out With a Better Story Caldecott Medal Nominee (1989) Lex Luthor faces off againstMake Your Idea Matter is a call to action for entrepreneurs, emerging brands, and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award winning business blog TheStoryofTelling. com. Use this book as both inspiration and guide to help you tell the best stories you can tell about your