The Paradox Of Choice : Why More Is Less Roger A. Kerin which initially seems to point

which initially seems to point to a mugging gone wrong

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The Paradox Of Choice : Why More Is Less Roger A. Kerin which initially seems to pointIn the spirit of Alvin Tofflers' Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long distance carrier, applying to college, choosing a doctor, or setting up a 401K, everyday decisions have become increasingly complex due to the overwhelming abundance of choice with which we are presented. In The