Play Bigger : How Rebels and Innovators Create New Categories and Dominate Markets Condition:Well Read stemming from an incident which

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Play Bigger : How Rebels and Innovators Create New Categories and Dominate Markets Condition:Well Read stemming from an incident whichAuthor(s): Al Ramadan & Dave Peterson & Christopher Lochhead & Kevin Maney ISBN: 9780349411361 Binding: Paperback Published: 2016 06 14 In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce. com created a new category of cloud base sales automation, dethroning the old