Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers Audie Award for Personal Development (2010) what we wear tells the

what we wear tells the story of who we are―or who we want to be

to its starting point

Woven throughout with Nev's personal stories

” “mercilessly gripping

soldiers and spies whose refusal to quit in the most extreme situations has inspired him throughout his life

Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers Audie Award for Personal Development (2010) what we wear tells theAuthor Geoffrey Moore makes the case that high tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high tech industry. Moore suggests remedies for the problems that