Corporate Image Management : A Marketing Discipline for the 21st Century Abhijit V. Banerjee the choices

the choices

Face-to-face with the Guardian of Sinestro's army of fear

a varsity athlete and honor student adored by his two younger siblings

marketers and finance leaders

but whose pathways to success could not be more different

Corporate Image Management : A Marketing Discipline for the 21st Century Abhijit V. Banerjee the choicesCorporate Image Management is a comprehensive, practical introduction to one of the most potent marketing and management tools available for the use of senior executives. Progressive corporate leaders will want to use this new discipline to drive their organizations in today's increasingly competitive markets. The corporate image communicates the organization's mission, the professionalism of its leadership, the calibre of its employees, and its roles