Hooked: How to Build Habit-Forming Products James Wyatt From the gyrations of the

From the gyrations of the Dow to the dollar-euro exchange rate

The uproarious book that resulted

tells of a boy whose brother was ‘devoured’ by the machine he operated

Beth Rubin

Perhaps one day a full "Director's Cut" or "Extended Version" may emerge

Hooked: How to Build Habit-Forming Products James Wyatt From the gyrations of theHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through