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The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail Condition:Good epics of Ice Age transformationsHarvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. Focusing on "disruptive technology" the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example Christensen shows why most companies miss "the next great wave." Whether in electronics