How to Win Every Argument : The Use and Abuse of Logic EDIMAT BOOKS psychology and on Malcolm Gladwell's

psychology and on Malcolm Gladwell's unparalleled ability to make the connections others miss

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Based on the largest study ever conducted on how our five senses affect the creation of brands

and an out-of-control policeman puts Petitier's onetime protege Augustin Pascal into intensive care

How to Win Every Argument : The Use and Abuse of Logic EDIMAT BOOKS psychology and on Malcolm Gladwell'sThis is the book your friends will wish you hadn't read, a witty and infectious guide to arguing successfully. Each entry deals with one fallacy, explaining what the fallacy is, giving and analysing an example, outlining when where why the particular fallacy tends to occur and finally showing how you can perpetrate the fallacy on other people in order to win an argument. Originally published to great acclaim in 1985 as "The Book of Fallacy", this is a