Brand Asset Management : Driving Profitable Growth Through Your Brands Andy Whittaker The golden child

The golden child

as well as those of millions of others

we learn that if we want to create real change

As the survivors turn against each other

investigative reporters Wallace and Erickson follow Gates from his days as an unkempt thirteen-year-old computer hacker to his present-day status as a ruthless billionaire CEO

Brand Asset Management : Driving Profitable Growth Through Your Brands Andy Whittaker The golden childPrice, quality, availability, and service these are all aspects of your business that your competitors can imitate. But your brand is unique. In this book, an experienced brand manager shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability. Drawing from methods developed in his highly successful consulting and training programs, Scott Davis