Do Design: Why Beauty Is Key to Everything Jeremy Sanderson and humorous in equal measure

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Do Design: Why Beauty Is Key to Everything Jeremy Sanderson and humorous in equal measureSo much goes unnoticed. We multi task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. Designer Alan Moore invites us to rethink not only what we produce whether it's a website, a handmade chair, or a business but why. With examples including Apple, Pixar, and Blitz motorcycles, we are encouraged to ask: