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Marketing Warfare Robert Shaw Margaret Heffernan looks at long-term
Marketing Warfare Robert Shaw Margaret Heffernan looks at long-term
Marketing Warfare Robert Shaw Margaret Heffernan looks at long-term
Marketing Warfare Robert Shaw Margaret Heffernan looks at long-term
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Marketing Warfare Robert Shaw Margaret Heffernan looks at long-term

SKU 36401109695
4.7
Description

Margaret Heffernan looks at long-term projects developed over generations that could never have been planned the way that they have been run

and the modern

global etiquette

a real home

how do you make your message stand out and stick amongst all this chatter

Marketing Warfare Robert Shaw Margaret Heffernan looks at long-termA business book with a difference: clear cut advice, sharp writing and a minimum of jargon. Chock a block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.

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