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The Marketing Gurus: Lessons from the Best Marketing Books of All Time Carlton Books and have an immediate payoffSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundviews summaries have won it acclaim as the definitive selection service for sophisticated business book readers. For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all new, previously unpublished