Permission Marketing Jim Daly Ye’s was not the first

Ye’s was not the first

Is their love strong enough to withstand the truth

filtering an uneasy light on his predicament

He writes with great humour and compassion

you’ll be able to clearly communicate your understanding to others

Permission Marketing Jim Daly Ye’s was not the firstWhether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing