Strategic Brand Management: Global Edition Condition:Very Good a car breaks down

a car breaks down

Berry has constructed a dynamic new framework for improving service

'One of my favourite writers' Katie Fforde'Reading Jill is always such a joy

last of the Giants

In this trenchant and lively study Brian McHale undertakes to construct a version of postmodernist fiction which encompasses forms as wide-ranging as North American metafiction

Strategic Brand Management: Global Edition Condition:Very Good a car breaks downFor students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant