The End of Marketing as We Know It Condition:Very Good how they start wasting vital

how they start wasting vital energy on culture confl ict and turf wars

Cataloging the complexities and frustrations of our carbon-intensive society with a dry sense of humor

You can—and Gabrielle Bernstein will show you the way

He refused to let the killers have their way

There are two sides to every story

The End of Marketing as We Know It Condition:Very Good how they start wasting vitalMarketing as we know it today is about image. It's about getting consumers to love your products. It's about producing award winning commercials and promotions, and creating ads people like. It's about buzzwords like "events," "relationships," and "intimacy." Problem is, it's not working. So says the "Aya Cola," Sergio Zyman, two time marketing czar of Coca Cola and today quite possibly the most famous marketer and marketing gadfly in the world.