Eat Their Lunch new-arrivals-030322 Now her wish has come

Now her wish has come true—and she keeps turning into other people

"Building for People to Build People

while illustrations show skull anatomy and facial musculature

deeply researched' Mary Beard

The violent succession battle that ensued

Eat Their Lunch new-arrivals-030322 Now her wish has comeThe first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero sum Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your