Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Lincoln Award (2016) Most methods advocate a room-by-room

Most methods advocate a room-by-room or little-by-little approach

These are the questions Nick Dunne finds himself asking on the morning of his fifth wedding anniversary

qualities that have begun to occupy my writing in a gradual but certain way

Theodore Finch is fascinated by death

Sin delivers gritty

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Lincoln Award (2016) Most methods advocate a room-by-roomWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the