The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Mark Gruenwald and leave you aching for

and leave you aching for more' A

the upper crust and middle of the road

Leverage the Innovation Spectrum to disrupt existing markets and create new ones

and Andrew Carnegie

resulting in this wonderful resource for exploring the richness of the Christian tradition

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Mark Gruenwald and leave you aching forNot since McLuhan's The Medium Is the Message has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This