I is for Influence : The new science of persuasion Children's Book Council of Australia Award Nominee for Older Readers (2017) nationally syndicated columnist

nationally syndicated columnist

The two feel an irresistible attraction but are rocked to the core when a shocking revelation brings their romance to a screeching halt

and tax policies that benefit only the rich have all had the same the erosion of the ‘expendable’ middle class

no matter where we live

Brilliantly written and vividly illustrated with vignettes and portraits

I is for Influence : The new science of persuasion Children's Book Council of Australia Award Nominee for Older Readers (2017) nationally syndicated columnistSome people are naturally gifted in the art of influence and persuasion. Why do some have it and others don't? And what is it, exactly, that makes someone and their point of view so irresistible? In fact, anyone can master the power of influence and Rob Yeung shows you how. Delving into fascinating psychology, he reveals unexpected insights including: * Why giving people more choice might make them less happy * Why telling people they 'should' do