Marketing in Hospitality and Tourism : A Consumer Focus Kiriyama Prize Nominee for Fiction (2006) NeuralTools
Description
NeuralTools
the mapping out of Ling’s future doesn’t proceed smoothly
undead and dangerous
Perhaps you are smart enough to know that following in successful people's footsteps will save you enormous amounts of time and money
Helen Walsh doesn’t believe in fear – it’s just a thing invented by men to get all the money and good job – and yet she’s sinking
Marketing in Hospitality and Tourism : A Consumer Focus Kiriyama Prize Nominee for Fiction (2006) NeuralToolsThe objective of this book is to integrate the theory and practice of hospitality and tourism marketing from the perspective of understanding, interpreting and meeting the needs of consumers. It features extensive use of research based literature and case study illustrations which are drawn from a wide range of international hotel and tourism organizations. All the authors have direct experience of applied consumer research in their specialist areas.
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