The Tipping Point : How Little Things Can Make a Big Difference Condition:Very Good We live in a society

We live in a society

judicious annotation

Martin Lindstrom shows how it can be done

It allows us to make mental scribbles of what we need to remember and process

Packed with pragmatic exercises and stories of real people who have used them successfully

The Tipping Point : How Little Things Can Make a Big Difference Condition:Very Good We live in a societyThe tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon,