Joico Color Balance Purple Shampoo – Neutralizes Yellow Tones & Brightens Blonde, Silver & Highlighted Hair Free From_Artificial Color Alternating light finish spray for

Alternating light finish spray for flexible hold and natural movement

and advanced conditioning agents to leave hair soft

Powder control button

strengthen

weighed-down hair

Joico Color Balance Purple Shampoo – Neutralizes Yellow Tones & Brightens Blonde, Silver & Highlighted Hair Free From_Artificial Color Alternating light finish spray forJoico Color Balance Purple Shampoo is a pigmented toning cleanser formulated to instantly neutralize yellow and brassy tones in blonde, silver, grey, and highlighted hair. Infused with Violet Pigments, Green Tea Extract, and Joicos advanced SmartRelease Technology, this shampoo brightens cool tones, enhances clarity, strengthens the hair structure, and protects against fading and environmental aggressors. The result is hair that looks cooler,