THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS whgs-kg1 with illustrations by Tony Ross

with illustrations by Tony Ross

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THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS whgs-kg1 with illustrations by Tony RossThis book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of free will have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. OShaughnessy and OShaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither