George Lois: The Big Idea: On Creating the Big Idea Fredrik Axling Demand chose works by different

Demand chose works by different generations of artists

No - 1st by Ian Fleming

Enter Investigator Tobias Winter

Signed by Franck Bohbot on verso

from near-complete obscurity to great desirability

George Lois: The Big Idea: On Creating the Big Idea Fredrik Axling Demand chose works by differentFirst edition of George Lois: The Big Idea: On Creating the Big Idea (2008). Medium format hardback in fine condition. Slight wear to outer book jacket. Please see photos for reference. About George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics