Joico Blonde Life Violet Shampoo environ The Potent super antioxidants lycopene

The Potent super antioxidants lycopene from Tomato and phytosterol from Acaihelp protect skin from premature ageing caused by environmental free radicaldamage

Paraben-free and beautifully fragranced with the signature Moroccanoil scent

Can be reactivated on day 2 without reapplying

and anti-ageing padinapavonica

magnesium sulfate

Joico Blonde Life Violet Shampoo environ The Potent super antioxidants lycopeneFor blonde hair. Instantly cool brassy tones and brighten cool blonde hair Help maintain healthy looking hair with brilliant shine Nourish and protect fragile blonde hair Rich lather gently cleanses hair How to use: Apply to wet hair. Lather. Leave in 1 3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2 3 times per week to maintain cool tones.