Joico Colorful Anti-Fade Shampoo – Sulfate-Free Cleanser for Long-Lasting Color Vibrancy & Shine Size:300ml Apply 2 to 3 pressures

Apply 2 to 3 pressures of the product per use

and compromised elasticity

and brittle texture

This ultra-smooth tonic absorbs quickly into the scalp

leave it on for 5 minutes before rinsing

Joico Colorful Anti-Fade Shampoo – Sulfate-Free Cleanser for Long-Lasting Color Vibrancy & Shine Size:300ml Apply 2 to 3 pressuresJoico Colorful Anti Fade Shampoo is a gentle daily cleanser that helps preserve the long term vibrancy and intensity of color treated hair while washing away everyday buildup and debris. Formulated with Camellia Oil and Pomegranate Fruit Extract, it supports shine and helps defend hair from color fading elements. Powered by SmartRelease Technology, it continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair