Wella Professionals EIMI Shape Me – Heat-Activated Memory Gel for Long-Lasting Hold Line_Extreme Bleach Recovery brilliant hair color can be

brilliant hair color can be difficult to maintain

easier combingHelps hydrate and condition dry

this developer ensures reliable and vibrant pastel color results

Indulge once a week for radiantly healthy-looking hair

Mist on clean damp hair

Wella Professionals EIMI Shape Me – Heat-Activated Memory Gel for Long-Lasting Hold Line_Extreme Bleach Recovery brilliant hair color can beWella Professionals EIMI Shape Me is your go to heat activated memory gel, perfect for creating long lasting and remoldable hairstyles. With its unique formula, this gel helps you achieve a polished, well defined look that stands the test of time. Ideal for anyone who loves heat styling, it locks in structure and offers better grip and style longevity. How to Use Apply a small amount to clean, towel dried hair. Distribute evenly throughout the hair.