Roe Ethridge: American Spirit Brand_RØDE elderly women and hi-tech workers

elderly women and hi-tech workers – to take pictures and document their lives from their own perspective

It is easy and convenient to use

“Off” is the preferred setting for moviemaking since it results in the least aperture operation noise

plus a protective CradleFit pocket for up to a 10-inch tablet

All he did

Roe Ethridge: American Spirit Brand_RØDE elderly women and hi-tech workersIn American Spirit, New Yorkbased conceptual photographer Roe Ethridge (born 1969) presents an unabashedly gorgeous collection of mountainous vistas and meta advertising spreads that riff on the name of the eponymous cigarette brand. Wide open views of Western peaks are interspersed with close shot portraits, still lifes and consumer imagery, a Manifest Destiny atlas for the post internet era.